Smart Generation Strategies To Close Deals or Ace Job Interviews
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To get hired for your next job or closing that client deal to make your monthly numbers relies on doing the homework that accomplishes what smart, business professionals do; know your target audience. Crucial clues to knowing your audience for creating win-win-win opportunities are shared by ETP Founder Rod Colon, with the chart below.
To get what you want you must give your target market what they want. What motivates them? What makes them tick? What are their interests? What are the hot buttons to get potential clients or employers into “I’m buying what you’re selling YES mode”. These are questions to answer before the job interview or business meeting.
Generations and Job Preferences
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Traditionalists
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Baby Boomers
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Generation X
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Generation Y
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Loyal and Willing To Work Any Schedule
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9-5 and Extra Hours
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Have a Life After 5pm
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Flexible Work Schedules
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Following the Rules
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Enjoy Competition
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Multi tasking
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Technologically Savvy
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No News is Good News
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Weekly Communication
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Constant Feedback
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Positive Communication
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Long-Term Careers
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Politically Correct Organizations
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Need to be Challenged
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Own Boss Inside Team Environment
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Acknowledgement of Long-Term Achievements
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Salary/Monetary Rewards
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Opportunity for Advancement
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Training Opportunities
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Seriously consider the motivating factors for the age group of the person you will meet. This will make all the difference to make a common connection with him / her, OR NOT.
- Traditionalists: Persons born between 1922 and 1945
- Baby Boomers: Persons born between 1946 and 1964
- Generation X-ers: Persons born between 1965 and 1980
- Generation Y:-ers: Persons born after 1980
Further reading: eHow™ Money Definition of Multigenerational Conflict
