Build Your Personal Brand
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Goal #1: secure a job

Smart Social Media Tactics To Attract Job Opportunities

VIDEO: 5 Tips To Manage Your Online Brand
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According to a recent Social Recruiting Survey  by 69% of recruiters expect competition to increase in 2015. This is due to demand for a limited supply of highly skilled workers is increasing.  To succeed, recruiters plan to invest more in social recruiting (73%), referrals (63%) and mobile (51%).

This means anyone in  A JOB SEARCH must up their social media presence. To attract hiring managers, decision makers and talent scouts you must be where they hangout. Have you Googled yourself lately?

Focused on LinkedIn and Facebook the attached graph provides clues to strategy actions you should perform on all your social media real estate, including Twitter. If you need help, contact ETP partner as they specialize in cost effective social media strategies for individuals and companies.

Your profile and anything you write will attract recruiters making hiring decisions based on:

Professional Experience – Describe benefits, solutions and results you achieved for your previous employers

Length of professional tenure – Highlight increasing levels of responsibility.

Industry related posts – Strut your stuff by writing about problems you solved, without giving away proprietary information.

Mutual connections – Make it a habit to invite new people you meet to connect with you on LinkedIn and Facebook.

Specific hard skills – Post articles on LinkedIn that provide examples of using your skills.

Cultural fit – Watch your language as you write, but use some big words sparingly. It’s best to write clearly and use 6th grade words to engage more people to learn about your value.

Examples of written or design work – If you wrote documentation, processes, procedures, white papers, newsletters, proposals or reports, then summarize them or provide snippets to post on your social media sites.

This is about branding and marketing yourself to help decision makers contact you for an interview. Leverage social media to facilitate the “Law of Attraction“.

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